Ansoff matrix pdf

          Ansoff matrix explained.

          Ansoff matrix advantages and disadvantages

        1. Ansoff matrix advantages and disadvantages
        2. Ansoff matrix template
        3. Ansoff matrix explained
        4. Ansoff matrix diagram
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          6. Ansoff matrix

          Strategic planning tool

          The Ansoff matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future business growth.[1] It is named after Russian AmericanIgor Ansoff, an applied mathematician and business manager, who created the concept.

          Growth strategies

          Ansoff, in his paper, "Strategies for Diversification",[2] provided a definition for product-market strategy as "a joint statement of a product line and the corresponding set of missions which the products are designed to fulfill".[2]:&#;&#; He describes four growth alternatives for growing an organization in existing or new markets, with existing or new products.

          Each alternative poses differing levels of risk for an organization.

          Market penetration

          Market penetration is a growth strategy where an organization aims to expand using its existing offerings (products and services) within cur